The rush to sell hemp oil online has gathered moment since the Farm Bill became law in 2018. However, it is not a walk in the park. The CBD industry, to which hemp is a product, is booming with projections indicating that CBD sales in US alone will reach $1.8 billion by 2023. This is clearly a rallying call for anyone considering joining the hemp oil bandwagon. More and more sellers are joining this industry, some being very unpredictable. Of course, there are those who have been in the cannabis industry for years. However, there are also mums, dads, and enthusiasts trying to curve a niche around CBD.
Here are interesting facts about CBD:
- The 2018 Farm Bill permitted for introduction of hemp-derived CBD in North America
- 38% of hemp oil users are women
- Consumer demographics is very diverse, with baby boomers being the largest consumers of CBD products
- Women own more CBD businesses than men
- CBD has caused a drop in the use of over-the-counter medications among 70 percent of its active users.
Statistics aside, it is important that you understand how to market and sell hemp oil and other CBD products online. This is because studies show that nearly 40 percent of CBD sales are done online and people from Digitawise, a media marketing company that does this type of works confirm this.
Therefore, if you want your hemp oil business to be successful in the online marketplace, you need to have a professional website. Your website is the cornerstone of your hemp oil business, upon which all your digital marketing efforts are anchored.
1. Create a good website for your business
The importance of a website for marketing your products extend to every aspect of your online marketing strategy. As the building block of your online presence, every nature of communication, content, or advertisement that you make through your website can either drive customers away or convert them to loyal and returning clients. This is why it is important that your website gives your clients a clear idea of what your brand is about and the nature of your products.
Let’s start off with social media marketing. While you use third-party social networking sites to reach and engage with your clients, you need to have a place where you can send them when they want further information and purchase your products. Through social media, inform your clients that you are running a CBD business and provide a link leading them to your ecommerce site.
Your website should serve as “that home” where you can direct your prospects and customers when they are ready to make a purchase or learn more about your hemp oil.
The importance of your website’s content is equally significant. You need a place to post your content and establish your authority in the CBD industry. Whether you are doing blog posts or product descriptions, you need a place to display this information so potential clients can find it. And your website is the ideal place to have all the great content you are creating to engage your prospects.
2. Email marketing can be a big deal
Your website also plays a crucial role in your email marketing efforts. If you are using email marketing to grow your reach and engage new clients, then you need to send them somewhere to purchase your products. And your website is the perfect place to direct your clients to so they can learn more about your brand and make a purchase.
Your PPC ads too need a place to direct prospects to. PPC is an excellent way to reach more prospects and make sales. However, you need to have a website that you can direct these prospects to when they click on your ad. Whether this is a customized landing page or a specific product page, your ad must find a way of directing clients to your site.
3. Do SEO or find someone who can do it for you
The importance of your website for search engine optimization (SEO) is equally important. When consumers use Google to search for hemp oil, you want your website to appear at the top of search engine results pages (SERPs). So, if you want to drive this online traffic to your business, you need a website that you will drive traffic to. The more optimized your website is for search engines, the more chances you will reach new clients.
The roles of your website in generating sales
Sales are crucial for every business, and your hemp oil business is no exception. It is only through sales that you will keep your business up and running. And you can only improve the health and success of your hemp oil business through sales.
By establishing a strong online presence through your website, you will be able to reach more consumers and grow your customer base. The more prospects you reach through your website, the more opportunities you will have to make sales and grow your profits. But, developing a website alone will not bring paying clients to your store. You have to optimize your website for the search engines by regularly creating and posting quality content on your site.
4. Build that needed credibility with your website
The importance of building your business’ credibility through your website cannot be overstated. In today’s digital world, businesses that do not have strong online presence are deemed as less credible.
So, how does a website help you build your CBD business’ credibility? Well, it allows prospects to learn what your brand is all about. Besides showcasing your products, you can also let your customers learn more about your business and its mission. You establish trust by helping prospects learn about your business. And this is the first step in building a lasting customer relationship.
You can also use your website to establish your authority in the CDB industry. While searching for reputable business, consumers tend to be keen on knowing where a brand stands in the industry. The content on your website can show your customers that you understand the CBD industry. Again, this is important for building a strong customer relationship.
The importance of a professional website design and digital marketing for your hemp oil business can not be overstated. Without a website, reaching and engaging your target customers can be a tall order. A web design and digital marketing agency can help you create a professional ecommerce site that will help you grow your hemp oil business.
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