Everyone who manages an online store understands how important positive feedback is. It doesn’t matter how many marketing tools you use if there are no positive comments on your website, chances are new customers will not bother exploring your offer.
However, since people are more likely to post negative feedback, obtaining favorable ones can be tricky. Due to this, in the following text, we are going to give you some tips you can use.
Our first advice is to optimize your website so that the customers can easily leave their reviews. You can include a Live Chat feature which is adored by many online shoppers. This way, you will be at your customer’s disposal 24/7, and you will be able to help them with any issue they might have and answer their every question.
You should set up the live chat window to appear when someone spends a certain amount of time on the website, for example, 15 or 20 seconds. In addition, use this feature to get positive reviews. Set a quick survey that will appear after the live chat session has finished.
It should consist of short questions regarding the services. Not only are people more likely to give you positive feedback if you have helped them in any way, but also, this way, you will test the effectiveness of this feature.
Furthermore, you should give the customers a little encouragement when it comes to writing reviews. Their time is valuable, and they don’t want to waste it. Give them a small reward if they complete the survey, just like dgcustomerfirst does. You can offer them gift cards, coupons, discounts for your products, or anything else you can think of.
People like to feel appreciated, and what better way to achieve that than with a small present? In addition, you have to ask for feedback at the right time. This means that you should ask them when they try your product or service when they make a re-purchase, start exploring your other product, or refer a friend to your business.
These are only some signs that the customers are satisfied with your merchandise, and that they will, almost surely, give you positive feedback. You can also give them some time to try it out, and send them a survey via email a few weeks after their order. You should also try not to overwhelm them with different questionnaires at once. They will just become frustrated and may even cause them to leave negative feedback that hundreds of others will read.
If you advertise your business on different platforms and have social media accounts and pages, then you have to ensure to get some positive feedback there also. For example, if you run a Facebook page, but there are no customers reviews, potential clients will not be intrigued, therefore are likely not to visit your official website. Reach out to your customers via different apps. Besides a website survey, you can contact people via Messenger and ask them to post their feedback on your Facebook page.
Finally, you should always respond the negative feedback. A lot of business owners try to bury them somewhere, but if you take the time to review them and post comments, you will seem professional. Plus, no one is perfect, meaning that if there is not a single negative review on your website or page, people will realize that something is wrong, and are probably going to pass up on your offer.
All in all, these are only some tips that can help you generate more positive reviews from your customers. However, the most important thing is to offer high-quality goods and ensure that you are in close contact with your customers.