When it comes to digital marketing strategies, you can probably create a very long list of available technologies and techniques that are available today. While you will probably hear suggestions about which strategy is better than others, you probably want to know the most essential strategies. To compete in the overly competitive companies in the digital world you will need to focus on the strategies we will list. Take a look at each of these and see how much you know and whether you should implement them as your next digital marketing strategy.

1Search Engine Marketing


If you are new to search engine marketing, you will usually see it referred to as SEM. It is a form of internet marketing where you can increase your SERP’s by paying for advertising methods. You will want an expert to help you with this strategy, especially one who has previously worked with Google Ads. However, you will need to educate yourself first on how this strategy works. What you will find is great about this is that Google makes the use of their Google Ads easy through their customization options. They will let you choose where you want Youtube video ads, test-based ads in-app mobile ads or graphic display ads. All of these should depend on your business style and the type of customers you want to reach.

Google makes things even easier with their localized ad capability and great metrics to track how your ads are doing. Do not forget about other paid ad options like Facebook Ads.

2Local Search Marketing

There has been a lot more attention to local search marketing these last few years. It will continue to be important far into the future as local businesses realize how important is to find local customers. To get started with local search marketing or LEM, you can again use Google to help yourself. Through Google My Business, you will be able to have your business turn up the moment someone does a Google search based on the user’s keywords.



SEO is simply Google’s ranking algorithm that ranks websites on their search result pages based on certain values and requirements. It is always smarter to get an expert that can manage your SEO if you want this strategy to be successful. If you want to know more, check out

4Content Marketing


Content marketing is a very big part of attracting targeted customers. If you want to use content marketing effectively then you will need to make your content relevant, consistent and valuable. Otherwise, you are just wasting your time.

You will need to focus on creating content that can stay evergreen and solve pain points.

5Responsive Web Design


Reaching to customers by mobiles is today’s standard and that is probably going to go on for decades. Making your website mobile-friendly is one of the most important parts of digital marketing. The only way you can make this work is by creating a responsive web design.

With good programming, you can make your website automatically adjust for every possible mobile size. This means that it will also work on all kinds of devices like tablets, smartwatches and even TV’s.