Almost everything you see online is a form of digital marketing. No matter if you use the internet to browse social media, go shopping or perhaps, or read blogs, you’ll be exposed to various marketing strategies. Even if you’re not planning on becoming a digital marketing professional, everyone should at least learn the basics.
Of course, to be able to do this, you’ll need to access quality materials on the topic! So, in this article, we’ll tell you all about the best digital marketing books you should read .as soon as possible!
1. Content Chemistry: The Illustrated Handbook for Content Marketing – Andy Crestodina
While this book was originally published in 2012, it’s frequently updated with new editions to fit the ever-changing industry trends. It’s a comprehensive guide to content marketing that can help you get from beginner to pro in no time.
It’s one of the best marketing books available, as it covers a plethora of different topics. So, if you’re looking to find all the necessary info in one place, we can’t recommend “Content Chemistry” enough!
2. Digital Marketing: A Step Towards Success -Sagar Son
If you want to stay relevant in the business world, then you should pick up this amazingly detailed e-book by Sagar Son. It will provide you with seven crucial skills to help you develop your very first marketing strategy!
It goes over SEO, Video, Data Analytics, SEM, and tips on how to think like a true marketer! It’s an e-book made for beginners, so anyone can understand it and benefit from it!
Overall, it will provide you with everything you need to start off your digital marketing journey, which makes it one of our top picks!
3. Digital Marketing Analytics: In Theory And In Practice- Kevin Hartman
If you want to learn from one of the greatest pros in the industry, this book is your chance! The author is the Director of Analytics for Google’s Consumer, Government & Entertainment sector, which makes him one of the top industry professionals to learn from!
His book is extremely well-written, all while being simple enough for a novice to understand. It mostly deals with, you’ve guessed it- data analytics. If you’re unfamiliar with the concept, it’s your time to learn! It’s a crucial part of not only digital marketing but the business world as a whole. It’s a five-part book, so it certainly contains everything you need to know about data analytics.
4. Social Media Marketing Mastery 2020- Robert Miller
You can’t find a more powerful marketing tool than social media platforms. Yes, your website is essential, but social media is where people will find out about it. A company with no social media presence cannot be a successful one in 2020.
However, running a business profile is completely different than running a personal one. So, just because you’ve acquired a following on your personal Instagram, it doesn’t mean you have what it takes to promote a business through social media. That’s where this amazing book can help you!
5. Social Media ROI -Olivier Blanchard
Now when you know how to run your social media, it’s time to learn how to measure your success. This book by Olivier Blanchard is the perfect place to start!
You’ll learn all about proper strategies, management, and indicators.
Overall, knowing how to adjust your strategy to achieve better results is of the utmost importance, and this book will provide you with the knowledge to do so.
6. SEO 2019: Learn Search Engine Optimization With Smart Internet Marketing Strategies – Adam Clarke
No matter how well-written and interesting your content is, if potential visitors can’t find it on Google, it will all amount to nothing. The marketing tool that will help you rank better on Google is called Search Engine Optimization (SEO). It seems easy at first glance, but there’s a lot that goes into it. If you’re not familiar with the concept at all, then this book might be the perfect choice for you!
It goes in-depth over the SEO processes, but it’s still simple enough so anyone can understand it.
7. Digital Marketing for Results-Chris N. Cheetham
If you want to learn where to focus your attention when it comes to digital marketing, this book may be the perfect choice for you! It goes over multiple examples and tips on how to solve real-life problems. You’ll also learn how to diagnose issues inside of your marketing strategy, which is incredibly important. If you’re not flexible enough, your campaign is likely to fail.
Overall, this book is great for both beginners and people who’re looking to improve their knowledge of digital marketing.
8. See You on the Internet: Building Your Small Business with Digital Marketing –Avery Swartz
When you’re just starting off your business, it can be kind of hard to get your online presence known. However, it’s certainly worth the try since in today’s world, if you’re not online, you barely even exist. This book helps young entrepreneurs and small business owners really get their messages across. It’s unique because it doesn’t teach you what to do, but it rather talks about the things you’re doing wrong and how to fix them.
9. Stories That Stick: How Storytelling Can Captivate Customers, Influence Audiences, and Transform Your Business – Kindra Hall
The key to achieving high-quality marketing content is to learn how to inform your audience in an engaging and enjoyable manner. Your promotional materials shouldn’t look like advertisements, but they shouldn’t look like boring textbooks either.
Finding the right balance isn’t as easy as it sounds, and that’s where you can rely on this book. It features some game-changing content writing tips, so we can’t recommend it enough.
10. Contagious: Why Things Catch On- Jonah Berger
Why does something go viral? What makes us want to share content with each other? How can business owners use this knowledge to develop their businesses? How to make contagious content?
This book answers these questions in an informative, yet interesting way. It helps you design your promotional material in a way that makes it relatable and shareable. Don’t be afraid to become a viral meme, as there’s probably nothing more powerful for expanding your reach!
The bottom line
Of course, these books should serve as a starting point for your digital marketing journey. If you’re only starting off, we recommend you leave your online content tasks to marketing professionals such as seoshark. However, you should still have some background knowledge so you can be involved in the process of creating your brand and promoting it online. So, whatever you choose to do, make sure you’ve at least familiarized yourself with the basic concepts of digital marketing.