The idea of brand needing a video marketing in order to succeed is nothing new. In fact, this is an old strategy that, in some ways, was reinvented in the last couple of years. Even though it wasn’t fully abandoned, with the emerging of many other strategies it was put aside for a certain amount of time. Nowadays, video marketing is a major component of every channel and platform.
At the same time, this is not just one part, now it is a major component of a marketing strategy. It can be said that it is especially important for marketing on social media. If you take a good look at some business accounts on all of the social media platforms, you can see that this is a strategy that dominates this field as of the whole.
According to the report done by HubSpot, we can see that 4 out of 6 channels potential consumers follow our channels on social media platforms. Also, we can see that a lot of tools we have at our disposal can help us with developing this strategy fully. For example, if you are looking for a YouTube editor, click here to check out a good editor. Plus, you can check out many channels that tell the story about the importance of video marketing in today’s business.
Nevertheless, we can see that a lot of marketers don’t seem to be sure about all of the benefits that can be provided with the use of this strategy. Therefore, we’ve decided to compile a list of the major reasons why your business needs to implement video marketing as a part of the whole strategy. So, without wasting too much of your precious time, we are going to start with this list of ours now.
1. Starting a Conversation
Just think about it, starting a conversation can be pretty difficult sometimes. At the same time, it doesn’t mean that starting a business conversation while your business is still young is not easy at all. The reason is many people are unsure about the methods that need to be used in order to conduct a successful conversation with a business partner or a potential customer. This is where video marketing shines the brightest.
Presenting a future client with a short introduction video that tells the story about the brand itself, products, or services, is the way to go. The only secret is how to make a pleasant and quality video that will serve as the perfect medium between the brand and its potential customers. Naturally, the video needs to be shot in a proper way and it needs to display some quality information.
2. Building the Trust
After you have established the first conversation with the potential customers and you made some of them into regulars, you have the task of building the relationship between the brand and its loyal customers. You need to be aware that marketing text is just not enough, so, you need to use video marketing once again. At the same time, you will be faced with a situation where video marketing can provide you with significant help in driving conversions further.
Moreover, building that trust with the consumers is much easier with a short video where you, as a brand, will point out some things about the brand itself and provide them with some crucial information. This is a proven marketing strategy, which can be seen on YouTube where a plethora of channels managed to attract a significant number of followers and views over some period of time. As we said, video marketing is essential in this day and age.
3. Getting to Many Different People
Demographics is one of the most important things when we talk about marketing and reaching a certain amount of people. At the same time, reaching all of the ages is not as easy as you might think. There are many people out there with many different interests. However, it has been proven that video marketing strategy is a successful one when it comes to reaching a lot of people in a short amount of time and with as little investment as you need to spend in filming and editing the video.
4. Reaching Mobile Users
Maybe it will sound strange to you, but today, many people don’t have their laptops or desktop PC. At the same time, we can see that there is almost no person without a smartphone. This means that all of these people are reachable at any time and in any place. This is where the massive potential for marketers lies. Also, we can see that a lot of people spend literally hours on YouTube watching the content that interests them. Just think about a person that sees your ad for a second and how much of an impact that can make.
We had the opportunity of seeing the results of a report that says 90% of potential customers check out a video on YouTube before they actually buy the product. Plus, the number of views on this platform increases by 100% every year. So, the massive potential is there, but do the people use it properly? Well, both yes and no. It can be said that approximately 50% of all the marketers don’t use video marketing as a part of their strategy. Thankfully, we can see that some of them plan to use it in the future according to some reports.
5. The Increase of Organic Traffic
If you are an owner of an e-commerce store, you probably know that organic traffic is the largest drive force for your store. We can see that the biggest online stores in the world spend literally millions of US dollars in order to increase their organic traffic. This can have a significant impact on the authority of a particular website. This is where video marketing can play a pivotal role.
The more videos you have displayed about your brand the more organic traffic you will be able to accumulate. At the same time, it is of the highest importance for your store to have a low bounce rate. If this rate is high, Google can presume that your website is not good enough and it can perceive it as a low-quality website.