Email still remains an essential channel to master for business to be successful. Marketers and entrepreneurs use it to build trust with their audience and turn customers into repeat customers. Email marketing is also an excellent way to keep people informed about current sales or promotions.
Apparently, emails should boost our productivity, but often they can even be harmful when used wrongly.
Some spend hours creating the perfect email; others suffer dealing with cluttered inboxes. But does the reward outweigh the punishment? Perhaps, you don’t need an email at all?
According to statistics, nine out of ten adults use email in the US alone. And the worldwide market for email marketing continues growing and is going to reach $22.16 Bn in 2025.
Let’s be honest, not only these numbers but also the experience of many successful businesses point to the role of emails in our everyday life. Just because we haven’t learned how to deal with emails doesn’t mean we should avoid them. Let’s see how you can get the most of them, right?
Tip #1: Make your newsletters regular
Regular communication with your subscribers will help you build trust. Once trust is established, it becomes much easier to motivate your customers to action. Obviously, creating a good, efficient newsletter takes time, but you can speed up this routine process by developing a newsletter template. This will help you keep your newsletters consistent with the voice or personality of your brand while simultaneously saving you tones of time.
Tip #2: Master your email template
With some exceptions, the majority of marketing emails look very similar. And there is nothing wrong with that. When you repeatedly send the same or similar emails, you can save one of these messages as a template. And then, instead of creating a new email from scratch, simply use the template and customize it to fit your recipient. This way, you can save a lot of time and become more efficient in dealing with your email tasks.
Ideally, you need to create a master template with all versions of content blocks defined. Next time when you write your email, you won’t need to think about the design. Just put in the content, and you are done.
Additionally, think about these little yet essential things ahead too.
Add a branded email signature
Maximize the efficiency of your email marketing by using an email signature, which can help in a lot of ways. When made and implemented wisely, it can create awareness about your products or services, promote your content, generate new leads, grow your social media following, encourage people to action, and more. Sites like this one could be helpful in this domain.
Indeed, you can do all of these things even without the signature (a so-called “in-your-face” approach). And with the signature, you can promote your brand and your stuff naturally with every email you send.
So, if you want to add a nice final touch to your emails and benefit from this useful marketing tool for your business, create your free email signature now.
Share useful content too
Your subscribers won’t be happy if you waste their time with generic or uninteresting emails. Provide people only with valuable content, which is tailored to their preferences. Also, be sure to mix your promotional, entertaining, educational, etc. types of content. And your results will soar.
Use branded images and colors
If your goal is to make your email stand out in the recipient’s inbox and grab attention, consider using images and playing with colors. But don’t make this common mistake — don’t overboard with all this stuff.
But don’t worry, you don’t have to be a professional designer to create emails that look attractive and stand out in the inbox. Simply use the colors that match your brand (look at your logo and on your website). Two to three main colors will be enough to make your message pop.
When it comes to images, be sure to match them with your brand as well to get instant recognition from your subscribers.
Limit the amount of text
Writing too long emails is not only wasting your time but also the time of those who read them. If you want to boost your email marketing productivity, get rid of such filler words and phrases as “honestly,” “I think,” “absolutely,” “literally,” and many other words that you can cut out without losing the meaning of the sentence. If possible, try to introduce one idea and require one action in one email.
Tip #3: Send emails from corporate addresses
Don’t send emails from generic email accounts without a domain name (e.g., [email protected] or [email protected]). It isn’t professional. Besides, anyone can create such generic email accounts using your company name. That’s why it becomes harder for your customers and other businesses to trust such email addresses as legitimate business email accounts.
Sending emails using your corporate email address allows you to promote your brand with each email you send and create trust with your recipients. This should also result in higher open rates.
Tip #4: Organize your corporate inbox
A cluttered, unorganized mailbox will not only frustrate you but also prevent you from maximizing your time and distract you from other important tasks. Obviously, you can’t chase after stellar email marketing performance without improving your task management.
To better manage your email, you need to unsubscribe from unwanted email, set automatic responses, create folders, set inbox rules or filters, schedule emails, and set specific blocks of time throughout the day for checking and responding to your new messages.
Crafting an effective email campaign will always take time. But there are some huge “time wasters” you need to avoid (and fix) if you want to increase your email marketing productivity. Those are cluttered corporate inbox, inappropriate email design and branding, a generic email account used to get in touch with customers, no email templates, no consistency with the regularity of your emails, the use of promotional content only. Don’t overlook the small stuff in email marketing, and you will see how soon things will go better.