Without a doubt, Instagram is one of the most popular social media platforms today. It started as an entertaining platform where people could share photos with their friends and family. However, soon it became one of the most important marketing tools that individuals use to promote their business.

Creators of Instagram understand why their platform is important for merchants, which is why now you can create a business profile and use numerous tools and features that were designed specifically for this purpose.

Nevertheless, it takes so much more than simply creating an account to reach millions of followers and implement a successful marketing strategy that will help your company grow.

There are so many tricks that you can use and so many different things to consider. Because of this, in the following article, we are going to give you tips on how to improve your Instagram presence and reach new customers.

10Where to Start?

source: smallbiztrends.com

If you have never had a business profile before, you are in the right place. The very first thing that you have to do is to create an account. This is obvious, but in order to attract the right crowd, you have to ensure that it appears professional.

How to do this? The only way to accomplish this is to fill out all the information that you have at your disposal. This includes the account name and username (keep in mind that these should include the name of the company, and they should be similar to other social media accounts that you have), website (put in the URL that will take visitors to your official page where they can learn more about your offer), and bio.

When it comes to this aspect, you can get a bit creative. Still, you have to consider who your clients are because you have to make the right impression.

9Try Out Editing Tools

As it is to be expected, when it comes to design photos, you have numerous tools at your disposal. Again, depending on the type of business you are running you can use some that will make your profile colorful and appealing.

These tools provide you with the opportunity to create a unique style and make your posts memorable. This means that people will recognize them as yours even if they pop up on their search feed.

8Try Some Other Apps

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In case you do not like any of the Instagram filters, you can always use some apps that will allow you to take your photos to the next level.

Since people are restricted when it comes to Instagram editing tools, many of them, research other editing platforms that give them more freedom. With these, you can create collages and different kinds of videos.

7Don’t Forget About Hashtags…

Most of us use these on a regular basis, but we often don’t give too much thought about their importance. If you are running a business profile, we cannot stress enough how essential they are.

The whole point of using this platform is to connect with people, and the only way to do this is to add hashtags to your photos. When you implement these, your posts will be visible in the search section. However, we have one piece of advice for you – come up with some that are unique and try to avoid general ones.

6… And Geo-location

source: medium.com

This feature is also another thing that you should use as much as possible. Just make sure not to tag some random cities and countries. You should always go with those that you have visited or the ones where people can purchase your products.

5Share Stories

Using these is another great way to gain exposure. They allow you to share posts that are only visible for 24 hours, so you can inform your followers about some promotion or discount, or simply share a short video.

Still, keep in mind, that the first story will probably get the most views, so you should not only try to keep them as simple as possible but also you shouldn’t post many on a daily basis.

4Organize Q&A

source: businessinsider.com

Let us tell you something – people usually want to know persons that sell them merchandise. Oftentimes they can just walk into a store and meet the owner in person. However, when it comes to online stores, this is not possible.

Because of this, you should provide your customers with the opportunity to see you and learn more about you. Yes, you can post a short article on your website, but you can also use Instagram for this purpose.

Another great feature of Instagram Stories is that allows you to provide your followers with an opportunity to ask you anything they want to know, and you can answer all the questions via the same feature.

3Create a Community

When cannot emphasize enough how important it is to communicate with your audience. It is your job to try to answer as many DM messages and comments as you possibly can. People want to get all the info they need, and you have to ensure that this happens.

As your community grows you probably will not be able to read every comment and message, which is why you should implement the above-mentioned Q&A strategy.

2When to Post?

source: hosbeg.com

This is a question that troubles many people. When to add new content and how often to do this? This is something that totally depends on the type of profile you are running. If you have some news, then you can share multiple posts daily.

On the other hand, it is not a good idea to add numerous photos just for the sake of posting. Users will grow bored of your insignificant posts, start to ignore them, and eventually unfollow you.

Similarly, if running this account is another item on your never-ending to-do list, then you have to be certain that you won’t forget to add new content to your feed. How to do this? Well, there are some apps that you can use, and one of them is kontentino.com.

It provides you with a calendar where you can upload a photo or video, and schedule the time that you want it to be posted. The app will send you a notification 5 minutes before the scheduled time, and all you have to do is to click a button, and your content is going to be published.

1Collaborate With Others

One of the easiest ways to grow your community is to team up with influencers. They usually already have thousands if not millions of followers, and a single post from them where they advertise your page can go a long way.

If you don’t know how to connect with them, you can start by tagging them in comments or in your posts. The notifications will pop up in their mentions, and after some time they are probably going to remember the name of your account, so they might even contact you on their own.

All in all, these are 10 tips that you can use to grow your social media presence. Since there are new features with every update, this list is going to extend really soon.

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