Wouldn’t it be great if there was some secret formula that you could follow that would guarantee your startup is a success? Everyone knows that starting your own business is scary, challenging, and doesn’t come with a guarantee – which is why experts will tell entrepreneurs time and time again that the more prepared they are, the better off they will be. But what does “being prepared” entail? What are some of the key elements and steps you’ll want to take when setting up your business?
While there is plenty to consider, one option you may want to put on the table and give serious thought to is high-tech video production in order to increase the odds of your company’s success. Not sure how video production could help your new company? Let’s take a closer look.
5An Excellent Way to Introduce a New Product
For start-ups that are introducing a whole new product to the market, with a concept, design, and features that the public isn’t familiar with – video can be your best avenue. Video production allows you to demonstrate the product, show it in action, highlight all those key features, and really make it clear to the public what your brand/product is all about.
Even if you’re not the first one to come up with a particular product idea, maybe you’ve found a way to tweak the existing one. In a crowded marketplace, it can be hard to get the word out that your product varies from the typical ones, and video can give you that ability.
Another angle is the product that already exists in your line-up and that you have now updated, revamped, added more features too, and so forth. A video production will allow you to highlight these differences in order to drum up customer interest, and hopefully turn that interest into sales.
There is a simple fact that some products are harder to sell than others. Whether it is because the product isn’t exactly common or familiar, or it may be difficult to describe or has a lot of features – text alone just can’t paint an accurate enough picture.
Think of platforms such as HSN (Home Shopping Network), and the fact they rely on product demonstrations to sell the items. Many of these products may not have done so well if it weren’t for video.
4Video Can Be Shared Through Social Media
There is also the fact that your video can be shared through social media accounts, which can help to build visibility and grow your customer base. It will capture the attention of people who will click on the video, and if they find the content engaging and interesting, there is a good chance they will share it. This is exactly how they end up trending and going viral.
Statistics show that 45% of the people in the world now use social media. Not only that but the average amount of time per day spent on social media is just shy of 2.5 hours. What this means is that if you’re not taking advantage of the social networks and getting the word out there, you are losing out on some pretty massive opportunities.
Of course, the key to posting video content to social media is that it needs to stay fresh and new. You can’t post a video and then expect it to stay trending and engaging for weeks and months on end. At most you probably get a few solid days, maybe a week from that initial buzz and interest.
3You Can Cover a Wide Range of Topics
Instead of focusing on just one video that you’re going to put out there, it’s a good idea to produce a number of videos that address a variety of subjects. You can have videos that introduce the team/company, you can have customer testimonials, product demonstrations, a look behind the scenes of how products are made, and even how-to videos. At the end of the day, video content may become the main area of traffic on your website.
If you happen to be launching a new product or service in the near future, you can actually start to build up a library of video content that relates back to that launch. It’s a great way to start creating hype and excitement for the launch, show the launch itself with all the details, and then feature follow up content that adds value to the products.
2Ensure the Video is Hitting the Mark
The final tip is to make sure that you are posting a video that is hitting the mark. Ideally, that means bringing in a professional video production company that understands what works and what doesn’t, how to reach the target market, and ensure that all content is sleek and engaging. Remember, you only get one chance to make a first impression as they say, so the video needs to be spot on from the get-go.
Spiel Creative is a video marketing company based out of London that specializes in exactly that, working with customers to create personalized content that works for their needs.
It doesn’t matter what industry your startup is in, the team will discuss ideas, approaches, and tips that will ensure a high-quality video is produced. You don’t have to feel like you are alone in the process, and you know you’re going to make that strong first impression that is so important.
1Looking for Ways to Boost the Odds of Success
For startups, the road is rough, challenging, and filled with pot-holes. Any way a business can increase the odds of success is usually welcomed.
High tech video production is all about embracing what is trending and what is expected right now, and ensuring that you give your start-up its best odds of hitting all those goals and milestones that you set.
While it can’t guarantee that your company will be an overnight smash, video can certainly appeal to your customer base, help to create authority and respect, and promote your products and services in a way that text isn’t capable of doing.