Are you the owner of a brand new realtor business? If this is the case, you’re certainly faced with a great many challenges. One of them will certainly be to build your brand. This may be all the more difficult since you’re literally starting from the ground up. How do you get started and where do you go from here?
4The First Thing You Need to Do is Build Your Brand
The one thing that every successful company has in common is that they have managed to build a brand. Your brand is much more than merely the sum total of all of your assets, resources, goods, and services. This is all the more true for someone in the realty business because so much of it depends on face to face contact with the public.
Your brand is the impression that you aim to give the public as you advertise your business. It’s the identity that you build for yourself as a realtor. You will need to work hard to cultivate your brand because it is literally the make or break element that will see it sink or swim.
The more successfully you manage to brand your business, the more easily it will stand out from the crowd of competitors. This is the most important step in the history of your young business. You need to establish a strong identity that will keep you in the public eye. And there are several methods that you can adopt to get you there.
3You’ll Need to Invest and Reinvest in Your Brand
You’ll need to start by being sure to invest in your brand. You should set aside a certain amount of your monthly budget to spend on advertising. This should include a number of advertising techniques, both on the world wide web and outside of it. This can include print marketing and direct mail marketing.
The important thing is not to be cheap. A certain amount of initial investment is going to be mandatory if you want to get your content to the top of major search engine results. The closer to the top your content gets, the more visits you will have to your site. The more visits you get, the more sales you will close.
So not only will you be investing in things like online print marketing for your realtor business, you will also be reinvesting a certain percentage of your profits into continuing these essential advertising campaigns. The average business owner will plan to reinvest about 10 to 20 percent of their revenue towards marketing.
2Make Use of SEO to Get Your Business in the Public Eye
When you plan a campaign of online print marketing, you need to also make sure that you have the SEO skills to back it up. Search engine optimization is a very cost effective method of getting your name out there in the public eye. The important thing is to customize your content in order to reach your target demographic.
As a realtor, this naturally means that you need to keep your focus on the specific area that you intend to service. The content that you provide to your site, social media pages, and ads should be centered here. As your business begins to expand, you can gradually begin to widen this focus to take in more of the area around you.
There are very few downsides to mounting a modern SEO campaign. It costs very little money to create content and publish it to all of your various locations on the web. Perhaps the only caveat is that it will require a substantial amount of your time as well as your creative energy. But this is an investment that is well worth making.
1Print Marketing is an Excellent Supplement to Online Advertising
While you are busy advertising your realtor business on the web, you need to make sure not to forget about other avenues that are available for you to make use of. You can use an online print marketing service to create postcards, circulars, flyers and other physical advertising material to send to the people who live in your area.
It may be true that an increasing number of people, particularly but not exclusively among the younger generation, are using the web as their primary source of info. But this doesn’t mean that old fashioned, traditional media is dead. There are a great many people who still prefer to receive physical media from businesses in their area.
Physical advertising allows you to mail your items directly to a target subdivision. These can include brochures, postcards, and flyers that offer plenty of info about your realty business and how it can help them. For example, you can use a mailer to inform people about home prices in their area as well as a free home valuation.
This means that you can make use of such techniques as direct mail marketing to enhance the reach of your realtor business. Doing so will help you create and maintain a reliable mailing list of potential customers in your area. You can add and subtract names and addresses from this list in order to keep it fully up to date.
Contact Wise Pelican Today for More Info
Wise Pelican is here to be your one stop shop for all of your print marketing needs. They are the only direct mail marketing company that specializes in aiding members of the real estate industry. You should also be aware that there is no minimum order so it is ideal if you are just starting out and have a tight budget. Not only do you have no restrictions on how much (or little) you order, they can also customize them for you for a modest fee.
There is no point in sitting by watching while your rivals carve up your share of your local area among themselves. The time for you to build your brand and claim your piece of the action is now. Get in touch with them today to learn more about what they can do on behalf of your real estate business.