These Marketing Blunders From 2015 Are Absolutely Shocking
Marketing is hard, yes, but common sense should have squashed these disasters. We seriously hope someone got fired for #4 and #9.
These Australian anti-marijuana PSAs went viral, but for the wrong reason: people find them absolutely hilarious. The firm that made them says this is a success, but we doubt if a hilarious joke—intentional or not—will seriously sway someone's opinion on pot.
IHOP Boob Joke
Sometimes sexism does sell, but it always makes you look like an idiot regardless. This one-off Tweet from IHOP's official Twitter account got them more publicity than they were expecting. Sadly, nearly all of it was negative. You know an ad is great when you have to apologize for it.
Heinz QR Slip-Up
It was innocent enough: Heinz Ketchup ran a contest between 2012 and 2014 linked to a QR code printed on their labels. However, they let the domain lapse and a German porn site picked it up, surprising a customer who scanned the code last year. Apparently the company kept using the label with the code after the promotion ended.
Bloomingdales' Spiked Drinks
In November Bloomingdales unleashed this unfortunate ad upon the world. Yikes. The immediate response from the public was that the department store chain was promoting date rape, which is hard to deny given the look on Sinister Mister's face there.
Nationwide Superbowl Ad
This ad is amazing in just how ill-conceived it is. It's short, so please give it a play.
Yes, an insurance company is trying to make sales on the regrets of a dead child, hoping to exploit every parent's worst nightmare for profit. Because nothing says Superbowl like emotional manipulation.
Other Than My Wife
Before going down in a torrent of flame and poor cyber-security, Ashley Madison—the site that helped people have affairs—ran this advert before it was banned: